As a site is used to share information and facts with the online world or to get more clients in the event that you offer products and/or services, it is important to know how it is progressing. What you need for that is an in-depth record of the visits to the website - how many new people have opened it, how many have returned, what pages they have visited and so forth. It'll be very beneficial if you know how people discovered your website, particularly if you are running an advertising campaign, due to the fact that you will be able to determine if people have opened your Internet site directly or if they were referred by an Internet search engine or a portal where you advertise. This kind of info will enable you to improve the performance of the site and, if required, adapt your marketing practices if different parts of the Internet site should be getting more visitors. Having detailed statistics will provide you with a better understanding of how your site is doing and a better control over your online presence.